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Growing Mobile Travel Marketing
Travel apps are leading industries in usage growth at the same time that travel companies are digging deeper into mobile app development as they aim to connect with consumers at all points during the...
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Travel Trade Events- Effective Targeting & Strategic Cooperations
Within the framework of its tourism marketing action plan, the City of Athens, through the Athens Development and Destination Management Company (ADDMA) has reached a strategic agreement with the...
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UNWTO Online Tourism Campaign
With one billion tourists traveling the world in a single year in 2012, transforming these one billion tourists into one billion opportunities is at the heart of the online campaign launched by UNWTO...
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Destination Marketing-Integration All the Way!
It’s all about integration, at all levels- whether that is resources, stakeholders or activities integration which at the end, aim for the deepest connection amongst visitors and the destination! As...
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TrendSpotting 2013 is Here!
The abouTourism Trendspotting compilation is here to give you the whole picture of where the tourism and travel industry is headed in 2013 and beyond ! 2013 is more about developing instant,...
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BRIC Visitors & Shopping – Global Competitive Survey
BRIC markets are teased by all destinations especially because they are seen as active shoppers. But is it a fact or a cliché? New global competitive survey results report that BRIC tourists are...
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Top 5 AbouTourism Posts for 2012!
As we get ready to welcome 2013, we take a look back at some of our favorite and most read articles for 2012! During this past year, abouTourism offered insights on destination marketing and the latest...
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Athens is Awarded for Marketing Efficiency & Ideas that Work!
The largest online & offline integrated marketing initiative ever launched for the City of Athens, has been honoured with an international efficiency award! 2012 came to the best possible close...
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Destination Marketing: Social Media Campaigns that Work
Slovenia, through the Slovenian Tourist Board (STB) has a well developed digital presence promoting the country as a tourism destination. In order to raise awareness of Slovenia as a high class and...
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Valentine’s Special: Destination Marketing & Romance
An other Valentine’s Day is just around the corner, a great time to have a look at how some destinations are promoting their romantic image this year! Are you ready? “Get a Room” in Washington DC...
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Market Segmentation: Who’s your Target?
It’s time to take advantage of the available data to get to know your target audience! Segmenting your market will give you the information you need to reach them all with relevant messaging both on...
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The Changing DMO Landscape: 2013 DMO Organizational & Financial Profile Study
Investment in official destination marketing organizations (DMOs), continues to grow at strong, sustainable levels according to a new study just released by Destination Marketing Association...
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Top 5 AbouTourism Articles for 2013!
As we wrap up 2013, it is time to take a look at some of your favorite and most read articles from this past year. During this past year, abouTourism offered insights on destination marketing and the...
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WE’VE REBRANDED
WELCOME TO TOPOSOPHY “TOPOSOPHY” set to become the leading integrated destination marketing agency in Europe. Aiming to become the leading integrated destination management & marketing agency in...
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THE WHOLE PLACE, NOT JUST THE DESTINATION
Are you wondering where the name ‘TOPOSOPHY’ comes from? Viewing a destination through a narrow lens, it’s easy to fall into the trap of presenting a destination in terms of its tourism activity today,...
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THE SHARING ECONOMY IN TOURISM AND THE HOSPITALITY SECTOR
LESSONS FOR TOURISM DESTINATIONS AND BUSINESSES In recent years, the sharing economy has begun to transform many aspects of life. It is enabling individuals, companies and communities to re-imagine how...
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DESTINATION MARKETING TRENDS TO WATCH IN 2015
Here at TOPOSOPHY we believe that you can only take the best decisions when you can see the bigger picture – so we’re starting the New Year with in-depth analysis of the biggest trends emerging in...
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DESTINATION MARKETING TRENDS TO WATCH IN 2015
Here at TOPOSOPHY we believe that you can only take the best decisions when you can see the bigger picture – so we’re starting the New Year with in-depth analysis of the biggest trends emerging in...
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DESTINATION MARKETING TRENDS TO WATCH IN 2015
Here at TOPOSOPHY we believe that you can only take the best decisions when you can see the bigger picture – so we’re starting the New Year with in-depth analysis of the biggest trends emerging in...
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DMOs AND THE SHARING ECONOMY: Taking the leap
This report discusses the role of the sharing economy in city tourism. While it’s easy to see the sharing economy as a cluster of challenges, in reality it can be a useful tool for city authorities to...
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